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Wednesday, November 30, 2011

WHY DECEMBER 1 IS CELEBRATED AS WORLD AIDS DAY?




World AIDS Day was first conceived in August 1987 by James W. Bunn and Thomas Netter, two public information officers for the Global Programme on AIDS at the World Health Organization in Geneva, Switzerland. Bunn and Netter took their idea to Dr. Jonathan Mann, Director of the Global Programme on AIDS (now known as UNAIDS). Dr. Mann liked the concept, approved it, and agreed with the recommendation that the first observance of World AIDS Day should be 1 December, 1988.


Bunn, a broadcast journalist on a leave-of-absence from his reporting duties at K PIX-TV in San Francisco, recommended the date of 1 December believing it would maximize coverage by western news media. Since 1988 was an election year in the U.S., Bunn suggested that media outlets would be weary of their post-election coverage and eager to find a fresh story to cover. Bunn and Netter determined that 1 December was long enough after the election and soon enough before the Christmas holidays that it was, in effect, a dead spot in the news calendar and thus perfect timing for World AIDS Day.


The Joint United Nations Programme on HIV/AIDS (UNAIDS) became operational in 1996, and it took over the planning and promotion of World AIDS Day. Rather than focus on a single day, UNAIDS created the World AIDS Campaign in 1997 to focus on year-round communications, prevention and education.


In its first two years, the theme of World AIDS Day focused on children and young people. These themes were strongly criticized at the time for ignoring the fact that people of all ages may become infected with HIV and suffer from AIDS. But the themes drew attention to the HIV/AIDS epidemic, helped alleviate some of the stigma surrounding the disease, and helped boost recognition of the problem as a family disease.In 2004, the World AIDS Campaign became an independent organization. Each year, Popes John Paul II and Benedict XVI have released a greeting message for patients and doctors on World AIDS Day.


Related topics:
World Aids Day themes




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