Monday, December 29, 2014
Saturday, December 27, 2014
Yeah, it's a peacock, but did you ever wonder why it has so many colors? That's because, during the '50s, NBC's owner was RCA and they had just begun to manufacture color televisions. Since RCA wanted people still watching on black-and-white TV to know what they were missing, NBC created a colorful logo to adapt to the new technology.
Four hoops...plain and simple, right? Well, wrong. In fact, each of these hoops represent the 4 founding companies of the Auto-Union Consortium way back in 1932: like DKW, Horch, Wanderer and Audi.
At first you just see the word VAIO, but look a little closer and you'll see the first two letters represent an analog symbol and the last two letters are binary.
Take a look at what's highlighted in pink. Look familiar? It's a 31, which is the number of flavors they offer.
Ever notice how the Google logo has four primary colors in a row then it's broken by a secondary color? This was entirely intentional. Google wanted to show that they don't play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.
IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.
Unilever produces so many different products that sometimes it's hard to keep track of everything they do. Lucky for us, there's symbols for literally everything they make right in their logo.
As long as I can remember, the BMW logo has been associated with a blue sky and a propeller spinning, going back to its aircraft-building days. But what if I told you that wasn't the original intention? According to NYTimes, the trademark was registered in 1917, but the propeller association wasn't created until a 1929 advertisement where the logo was featured alongside an aircraft. What does it mean then? The colors are blue and white to represent the Bavarian Free State colors. The reason it looks how it does is because using a national symbol in a commercial trademark was illegal, so the colors were arranged in an opposing order. There you have it.
Look closely at the "o." Do you notice anything? No? Don't worry because most people wouldn't notice it. It's actually the Denmark flag. This wasn't always the original intention. Coca Cola discovered that part of its logo looks like the Danish flag, which has been named the happiest country on earth. Once they discovered that, they set up a media stunt in Denmark's biggest airport, where they welcome people with flags. Still can't see the flag? Here you go:
The FedEx logo is a creative one! At first glance all you can really notice are the two different colors, but if you look closely you can see an arrow is created between the spaces of the letter 'E' and 'X', representing the company's forward-thinking ways and outlook towards the future.
No, the Pac-Man reference is not confirmed, but it's cool to look at anyways. There is hidden meaning in the LG logo, though. Everyone knows the face, but its position, as well as the "L" and "G," inside the circle that matters. According to LG, this centers humanity above all else. The circle itself symbolizes the world, future, youth, humanity, and technology while the red represents friendliness. (Hint: a lot of companies use red for this very reason, as it seems to attract consumers a lot.)
Ever notice that Adidas' symbol looks like a mountain? Well, that's exactly what it's supposed to mean. The three stripes, which was part of the original logo in 1967, never really meant anything. It was just supposed to be unique. In the '90s, though, they slanted the stripes so that it would represent a mountain, which stands for the obstacles people need to overcome.
Sunday, December 21, 2014
“Et al.” is a scholarly abbreviation of the Latin phrase et alia, which means “and others.” It is commonly used when you don’t want to name all the people or things in a list, and works in roughly the same way as “etc.”
“The reorganization plan was designed by Alfred E. Newman, General Halftrack, Zippy the Pinhead, et al.; and it was pretty useless.”
The “al.” in this phrase needs a period after it to indicate it is an abbreviation of alia, but it is incorrect to put a period after “et.”
Thursday, December 18, 2014
Audi four-ring emblem symbolises the merger in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. In 1969 Auto Union GmbH amalgamated with NSU Motorenwerke AG. Here are brief details of the roots of today’s AUDI AG:
At the end of the 19th century, there were already a number of car manufacturers in Germany. One of them was August Horch & Cie., founded on November 14, 1899 in Cologne. August Horch was one of the pioneering figures in automobile engineering. Before setting up in business on his own, his professional experience had included three years in charge of automobile production at Carl Benz in Mannheim. In 1904, August Horch moved his business to Zwickau and transformed it into a joint-stock company. However, as early as 1909, August Horch left the company he had founded. From then on, his activities were linked with the name 'Audi'.
The company established by August Horch in Zwickau on July 16, 1909 could not take its founder's name for competition reasons. A new name was found for the company by translating Horch’s name, which in German means "hark!" or "listen!", into Latin. The second company established by August Horch therefore commenced trading as Audi Automobilwerke GmbH, Zwickau on April 25, 1910.
In 1885 two mechanics, Johann Baptist Winklhofer and Richard Adolf Jaenicke, opened a bicycle repair workshop in Chemnitz. Shortly afterwards they began to make bicycles of their own, since demand at that time was very high. These were marketed under the brand name Wanderer, and in 1896 the company itself began to trade as Wanderer Fahrradwerke AG. Wanderer built its first motorcycle in 1902. The idea of branching out into car production was finally put into practice in 1913. A small two-seater by the name of "Puppchen" heralded in Wanderer's tradition of car production that was to last for several decades.
Originally founded in Chemnitz in 1902 as Rasmussen & Ernst, the company moved to Zschopau in the Erzgebirge region in 1907. It initially manufactured and sold exhaust-steam oil separators for steam power plants, vehicle mudguards and lights, vulcanisation equipment and centrifuges of all kinds. The company's founder Jörgen Skafte Rasmussen began to experiment with a steam-driven motor vehicle in 1916, registering DKW (short for Dampfkraftwagen – steam-driven vehicle) as a trademark. In 1919 the company, by now renamed Zschopauer Motorenwerke, switched to the manufacture of small two-stroke engines, which from 1922 onwards served as a springboard for its success in building motorcycles under the brand name DKW. The first small DKW motor car appeared on the market in 1928.
Auto Union AG, Chemnitz
On 29 June 1932, Audiwerke, Horchwerke and Zschopauer Motorenwerke/DKW merged on the initiative of the State Bank of Saxony to form Auto Union AG. A purchase and leasing agreement was concluded at the same time with Wanderer for the takeover of its motor vehicle division. The new company's head offices were in Chemnitz. Following the merger, Auto Union AG was the second-largest motor vehicle manufacturer in Germany. The company emblem consisted of four interlocking rings, intended to symbolise the inseparable unity of the four founder companies. The Audi, DKW, Horch and Wanderer brand names were retained. Each of the four brands was assigned a specific market segment within the group: DKW – motorcycles and small cars; Wanderer – midsize cars; Audi – cars in the deluxe midsize segment; and Horch – luxury cars at the top end of the market.
Auto Union GmbH, Ingolstadt
In 1945, after the end of the Second World War, Auto Union AG found itself in the Soviet occupied zone of Germany and was expropriated by the occupying Soviet forces. A number of the company's senior managers departed for Bavaria, where a new company under the name of Auto Union GmbH was founded in 1949 in Ingolstadt, upholding the motor-vehicle tradition of the four rings. The first vehicles bearing the four-ring emblem to leave the company's production lines after its new start were well-proven DKW products with two-stroke engines – motorcycles, cars and delivery vans.
A new Auto Union model appeared on the market in 1965, the company's first post-war vehicle with a four-stroke engine. Along with this dawning of a new era, it was felt that the time was ripe for a new product designation. The traditional Audi name was therefore revived. A short time later, the last two-stroke DKWs left the production line in Ingolstadt. From then on, the new models with four-stroke engines were produced under the brand name "Audi". A new era had begun in another sense, too: the Volkswagen Group acquired the Ingolstadt-based company in 1965.